Using the brand to make money

Eric Gertler, in the Huffington Post, writes that newspapers should focus less on producing content that they can charge for online and instead work to leverage their brand. By creating new ventures like resume services, membership clubs and classes, newspapers can start to make money off their brand. Newspapers need to hurry, though, as other online competitors, from Yelp to the Huffington Post, continue to take over spaces where newspapers traditionally dominated. Read the Huffington Post blog. --April 24, 2009