News Corp may lead the industry towards a new model

News Corp has said that it will establish a paid model for its online content, and its new chief digital officer suggests that the company, "is willing to take a lead position to push for change." Jonathan Miller says that News Corp is interested not just in providing additional revenue for itself, but also in developing a model that will help the industry as a whole. One of his ideas is to bundle content -- offering some of News Corp's New York media, or a group of their newspapers, together for a fee. Miller argues that bundling needs to be tested, but could prove profitable for the company. Read the Hollywood Reporter article. -- June 3, 2009