Reader's Digest shifts to the right

 

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Reader's Digest has, alongside many other general interest magazines, seen a worrisome decline in both subscribers and advertising revenue. To combat this trend, the monthly publication is turning its attention to more conservative values. As Mary Berner, chief executive of Reader's Digerst, put it: "I love my family, I love my community, I love my church." The publication is hoping that a shift in focus -- away from celebrities and toward the military, for example -- will turn its fortunes around. Read the New York Times article. -- June 19, 2009

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