A call to revamp online advertising

Bill Day writes on PaidContent.org that online advertising needs to be dramatically transformed. Day rejects a pay model, but says that advertisers and publishers must make ads more effective. Among his suggestions: (1) limit the number of ads on the page, (2) target and adapt ads to the user, and (3) make the calls to action more sophisticated. Read the PaidContent.org post. -- June 4, 2009